Chronogolf now offers photo ID for member profiles in its teesheet CRM
- Ensure the security of your golf course
- Protect against identity theft and fraud
- Improve customer service
- Delight your members with a personalized touch
Comprehensive inventory management
“It’s very important to look at sales by month for at least an entire year, even two. This will help you visualize when you need product, and when you need to get out.”– Paul Erickson, Senior Vice-president of Client Services at RMSA Retail Solutions
The season is over, and it’s time to do some maintenance, think about the season that has passed, take a little break, and consider new strategies for next year.
But first, before looking ahead, you have to look at the season that just passed. It’s time to review this year’s performance, recognize what went well, and find solutions for areas of improvement. We’ve put together this brief overview that is meant to guide you, and make the year end review go smoothly.
How full are you? Since your assets expire every eight to ten minutes, it’s vital know how much of your inventory you are moving. Don’t forget to factor in staff and comp rounds as they take up just as much space on your greens as paying customer.
Managers in the pro shop and restaurant need to know whether their menus and product inventories consist of an attractive offering for their customers. At the end of the year golf managers must understand what items did well on the floor and which ones should not be re-ordered for next year. By managing golf operations through a robust POS, these numbers can be easily produced making the analysis much easier.
A lot of managers shy away from engaging in marketing activities because they don’t believe it will produce a good return on investment (ROI). However, golf course managers who engage in the right mix of marketing activities, know who they are targeting, and track performance have found ways to generate great returns on investment.
Knowing exactly who is playing your course has many benefits and the end of the year review is a very valuable exercise to examine what changes have occurred in your customer database. Using a good customer resource management (CRM) software will help you track these changes.
Managers at the end of the year should be looking at a few things as they try to understand where operations can be optimized: Changes in demographics, customer loyalty, and knowing where to benchmark against similar courses in their region.
Need more help with your year end review?
Download our free in-depth guide to measuring your facility's performance at the end of the season.
Conner exposes Myrtle Beach’s unique setup and the benefits of cooperating as a market. Hendrick identifies some revenue opportunities that golf courses can pursue, and provides advice on how to leverage point of sale data to increase your average daily rate. In this episode, Matt, Tracy and Chris discuss:
The results of working together as a market speak for themselves, and many other individual facilities and markets can learn from this case study. Be sure to leave your comments below and subscribe to our podcast to get notified when new episodes are published.
About Myrtle Beach Area Golf Course Owners Association (MBAGCOA)
MBAGCOA is a service organization formed to advance operational initiatives and the welfare of golf course owners/managers in the Myrtle Beach region from Georgetown, SC to Southport, NC. With approximately 90 members, the association coordinates policies and programs to standardize the operational aspects of our golf tourism industry while improving the bottom line for owners.
For more information, please visit www.myrtlebeachgolfpassport.com.
About Summit Golf Services
Summit Golf Services provides tailored golf business consulting services to clients nationwide. From expert guidance on club business planning to strategic, data driven revenue management services, Chris Hendrick guides you through it all. As a PGA Member with over 20 years of operations and multi facility management experience, Chris helps facilities reach their goals by providing personalized attention you need.
For more information please visit www.summitgolfservices.com.
Subscribe to our Golf Industry Podcast
Don't miss out! Subscribe to our podcast and get instant updates as new episodes are released.
Chronogolf, one of the foremost providers of golf course management software, announced that it has finalized a partnership and North American reseller agreement with GolfBox A/S, a leading administrative software provider tailored to service golf clubs, tour operators, golf professionals, and 15+ associations/governing bodies, such as The R&A.
Through this collaboration, Chronogolf and GolfBox A/S will deliver two turnkey cloud-based solutions:
GolfBox Tournament leverages real-time scoring, mobile apps and online entries to deliver a unique out-of-the-box event management solution that has printed over 14 million scorecards for 400,000 tournaments worldwide.
GolfBox ProPlanner delivers scheduling capabilities that enhance PGA Golf Professionals’ overall productivity. It allows for multiple payment options, handles group lessons and even manages online bookings in a multi-facility environment, so Professionals can focus on doing what they do best – teach lessons.
“Golf lessons are the driving force behind customer activation and loyalty at golf courses,” said Christian Færgemann, CEO, GolfBox A/S. “With this new partnership, GolfBox and Chronogolf are pulling together the leading scheduling solution to help PGA Professionals quickly and easily modernize their operations.”
To date, 80 000 lessons have been successfully booked on the GolfBox ProPlanner platform, which represents an approximate 7 million dollars in revenue generated by Golf Professionals across 8 different countries. Most notably, GolfBox ProPlanner is the recommended lesson-scheduling solution of the PGAs of Europe, and is currently endorsed by the PGA of Denmark and the PGA of Sweden.
“As our club management solution scales, our customers can rest assured that our solution provides a plug-and-play module that addresses the complex and unique needs specific to Golf Professionals’ requirements,” said JD St-Martin, CEO, Chronogolf. “And with GolfBox’s ProPlanner, our customers gain a comprehensive, modern, and easy-to-use platform that delivers the flexibility and efficiency needed to quickly schedule more lessons and reduce administrative burden.”
All interested Golf Professionals are encouraged to start a 60-day free trial by visiting www.golfbox.net.
Chronogolf provides innovative cloud-based software and marketing solutions to golf courses ranging from online booking, electronic tee-sheet, members’ management, tournament management, customer loyalty and Point of Sale solutions for pro shops, snack bars and restaurants.
For more information, visit pro.chronogolf.com or call 1-800-939-2618
About GolfBox A/S
GolfBox is one of the major software suppliers on the European market and is considered an innovator in software for the golf industry. The company’s continually expanding customer base includes more than 900 golf clubs, 15+ federations and some of the world’s major golfing bodies including well-known names such as the PGA of Europe, The R&A, Scottish Golf and European Golf Association.
For more information, visit www.golfbox.net.
Looking to schedule more lessons?
Start your 60-day free trial of GolfBox Tournaments or ProPlanner today
Chronogolf is proud to announce it is the first golf software provider to offer a fully automatic quick service self-order golf POS for food and beverage. We think this new feature is capable of providing some enormously helpful benefits for your course aside from lowering operating costs and streamlining your operations.
The first golf POS to offer self service in the restaurant.
At the end of a long 18 hole round your golfers are understandably quite hungry, what if the food order they made at the automatic kiosk on hole 9 was ready and waiting for them after the 18th hole? Not only would this absolutely delight your golfers, but it saves the time and energy spent waiting in line to put in an order. With our Self-Order Golf POS you don’t have to make your hungry golfers wait for food service anymore.
When dining at a nice restaurant, nothing is more frustrating than an order that comes back even slightly wrong. These errors are often caused by miscommunication between the servers and the kitchen, details can be misheard and mistakes are easily made. A self-order golf POS almost completely eliminates this risk as the accuracy of the order and control over what information is relayed to the kitchen is put completely in the hands of the golfer.
Golfers, especially ones from the younger demographics, want more control over their experience and millennials absolutely love seeing the integration of technology into their game. You can easily satisfy these demands by integrating a Self-Serve golf POS into your operation. Never let an incorrect order be sent to the kitchen again and allow your golfers the freedom to place their own orders from the green during their round.
Giving your customers the opportunity to place food orders from nearly anywhere on the golf course creates more chances to produce revenue in the kitchen, ultimately boosting your food and beverage bottom line. As well, the improved accuracy and efficiency of the ordering system means that less time is wasted and customers are served quickly, resulting in a higher volume of sales and revenue.
Aside from the time savings that allow you to focus on other aspects of your business, our restaurant POS is integrated with robust inventory tracking and customer resource management capabilities. Our POS makes managing member billing and house accounts easier than ever before, and since the point of sale is the most important touchpoint in your business we allow you to track all relevant data to provide helpful reporting on all aspects of your operation.
Self-serve cuts down on several cost demands that come with running a food and beverage operation. The main benefit of this is that your operation can reduce its need for servers, cashiers, and restaurant managers. Of course you still will need these personnel, but by eliminating the ordering and processing elements of your operation you can reduce these staffing needs. These time savings and lowered labour demands reduce a significant portion of costs and can improve margins overall.
Want to try out our self-order feature?
Jump right in, and get a glimpse of how Chronogolf can simplify your golf operation.