Golf Course Marketing
It can be very difficult at times to grow your client base when you are always targeting the same golfers, you know, the ones who already play at your course. Exposure to a new audience is a crucial part of golf course marketing. Most businesses will try to advertise promotions on third party sites. As great as these sites can be for consumers, they dont necessarily have a healthy database of golfers and these sites can be quite costly to promote on which leaves you with little profit.
1. Don’t sell yourself short
A big mistake most companies make when advertising discounts or promotions is that they tend to discount their current product by too much. As a result, they end up hurting their brand. Statistics show that adding a free or discounted service/item to a regular priced purchase goes much further than liquidating a product just to move inventory. Don’t always discount your green fee, instead, add a discounted service or product to your regular green fee rate (free cart, sandwich or even a sleeve of balls).
2. Always ask for an email address
Capturing customer data in your POS is a crucial part to growing your business. Almost every golfer today has an email address and email marketing is your quickest and most efficient way of communicating with them. It is important to build on your existing data base at every possible opportunity as year over year you will lose clients and you want to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up. When taking reservations over the phone, mention to your client that online reservations are the quickest and easiest way to book their tee time.
Ask for an email address, letting them know that a booking confirmation will be sent their way.
3. Stay connected through newsletters
There are a lot of free or cost-effective e-mail tools for golf course marketing out there. At Chronogolf we recommend and integrate with Mailchimp. Upload your list of customers and send them informative and relevant content through a bi-weekly or monthly newsletter. Keep it brief and aim for a click! Newsletters can create a deeper bond with your customers. Share upcoming events, course improvements, golf tips, photos, special promotions. Be reliable, constant and always enable your readers to opt-out easily. You don’t want to spam them!
4. Make sure your website is mobile-friendly
Over 50% of Canadians access the internet through mobile devices such as smartphones and tablets instead of personal computers. You probably already have a website. But is that site mobile responsive? At Chronogolf we use responsive web design aimed at crafting sites to provide an optimal viewing and interaction experience across a wide range of devices (from desktop computer monitors to mobile phones).
5. Capture smart actionable data
Are you tracking the utilization rate of your tee-times? Are you tagging each sale to a customer and player category? Are you managing your inventory? Capturing key data points will enable you to better understand your customers and make profitable business decisions. Your point of sale and tee-sheet system should provide you with detailed reports that will enable you to measure and adjust your buying and golf course marketing strategies.