Podcast

EPISODE 6 With Sanjay Chopra

matt welliver cognistx ai interview   cognistx ai founder

This week Matt Welliver hosts Co-founder and CEO of Cognistx AI, Sanjay Chopra.

Sanjay offers expert insight into Artificial Intelligence (AI) applications for the golf industry. Together they discuss recent advances in AI technology and why Business Intelligence (BI) is crucial for supporting AI applications. Sanjay also discusses how AI technology has become affordable for golf operations and why AI can drive more pro shop, green fee, and restaurant sales.

AI applications discussed include:

  • Smart mobile applications
  • Collecting good data
  • Leveraging business intelligence
  • Smart promotions and offers
  • Cross selling restaurant items
  • Understanding player preferences
  • Determining analytical objectives

Welliver and Chopra also break down strategies golf courses can use to gain better customer insight, enhance player experience, and streamline marketing operations.

About Sanjay Chopra

Sanjay Chopra is regarded as an expert in the field of Artificial Intelligence. After selling his last AI company to Google he co founded Cognistx AI with the goal of providing artificial intelligence applications to a wide range of industries, including the golf industry. Aside from his success in the AI field, Chopra is an absolute golf nut. His love for the game is what drives him to develop strategies for golf operators wishing to harness the power of AI.

Learn about the incredible work Cognistx AI does at www.cognistx.com!

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EPISODE 5 With Jason Wilson

Mobile Strategy in the Golf Industry

Golf Industry Podcast - Matt Welliver         mobile golf app marketing with gallus golf

This week our host Matt speaks with the CEO of Gallus Golf, Jason Wilson.

Together Jason and Matt unpack the exciting new opportunities open to golf courses who want to enhance the customer experience through mobile golf app marketing applications. The pair discuss some of the basic elements when choosing a mobile golf app provider and outline several concrete examples detailing where a mobile strategy can take your business.

Mobile golf app marketing tactics discussed include:

  • Push notifications
  • Mobile check-in
  • Artificial intelligence
  • Food and drink ordering
  • Live leader board tracking
  • Loyalty tracking
  • Club news and weather

Wilson provides expert knowledge on the shifting landscape of mobile technology and the ways that consumers, including golfers, want mobile interaction with everything in their lives. Get perspective on how to reach millennial audiences by modernizing on mobile platforms from this industry thought leader.

We always love reading and responding to your comments, so please leave your feedback below and subscribe to the podcast.

About Gallus Golf

Gallus makes it possible for your operation serve customers with food and beverage, tournament tracking, loyalty programs, and more. It’s all done through a custom mobile app that can be outfitted with your branding, course layout, menus, offers, and more. Gallus will work with your course to set up the best set of mobile features that are sure to delight your golfers.

For more information visit www.gallusgolf.com.

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EPISODE 4 With Tracy Conner and Chris Hendrick

Increasing Revenue When Rounds Are Flat

Golf Industry Podcast - Matt Welliver      The Golf Industry Podcast - Tracy Conner and Chris Hendrick    The Golf Industry Podcast - Tracy Conner and Chris Hendrick

On this week’s episode, Matt speaks with Tracy Conner, Executive Director of the Myrtle Beach Area Golf Course Owners Association, and Chris Hendrick, President of Summit Golf Services.

Conner exposes Myrtle Beach’s unique setup and the benefits of cooperating as a local golf market. Hendrick identifies some revenue opportunities that golf courses can pursue, and provides advice on how to leverage point of sale data to increase your average daily rate. In this episode, Matt, Tracy and Chris discuss:

  • How to price tee times every season
  • The results of not discounting tee times for 10 days (spoiler: generated more than $1 million dollars at the market level)
  • How to work with the local golf market to collectively increase revenue
  • Dynamically pricing 3rd party package providers
  • How to set up tee sheet intervals based on utilization rates and demand patterns

The results of working together as a local golf market speak for themselves, and many other individual facilities and markets can learn from this case study. Be sure to leave your comments below and subscribe to our podcast to get notified when new episodes are published.

About Myrtle Beach Area Golf Course Owners Association (MBAGCOA)

MBAGCOA is a service organization formed to advance operational initiatives and the welfare of golf course owners/managers in the Myrtle Beach region from Georgetown, SC to Southport, NC.  With approximately 90 members, the association coordinates policies and programs to standardize the operational aspects of our golf tourism industry while improving the bottom line for the local golf market. 

For more information, please visit www.myrtlebeachgolfpassport.com.

About Summit Golf Services

Summit Golf Services provides tailored golf business consulting services to clients nationwide. From expert guidance on club business planning to strategic, data driven revenue management services, Chris Hendrick guides you through it all. As a PGA Member with over 20 years of operations and multi facility management experience, Chris helps facilities reach their goals by providing personalized attention you need.

For more information please visit www.summitgolfservices.com.

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EPISODE 3 With Aaron Gleason

 Dynamic Pricing in Golf

Golf Industry Podcast - Matt Welliver Aaron Gleason - Dynamic Revenue Services

On this week’s episode, Matt speaks with Partner and Vice President of Dynamic Revenue Services (DRS), Aaron Gleason.

Gleason explains the basics of dynamic pricing, and shows how simple it is to implement at your own facility. Gleason has a unique perspective as he is also an operator of Walters Golf Management, where all 14 courses in his portfolio use DRS technology, and, as a result, have successfully generated more revenue. In this episode, Matt and Aaron discuss:

  • Dynamic pricing success stories
  • Factors that affect the price of tee times
  • Segmenting your customer base to deliver the right marketing message
  • Do’s and don’ts of the pricing page on your website
  • How to properly use third party tee time providers while also implementing dynamic pricing
  • How POS systems can help you understand your customers’ booking and purchasing behaviour
  • What the Golf Industry can learn from casinos
  • How to start small with dynamic pricing

Gleason clarified many misconceptions about dynamic pricing, which hopefully makes it more enticing for the uninitiated. Be sure to leave your comments below and subscribe to our podcast to get notified when new episodes are published.

About Dynamic Revenue Services

They analyze daily weather, competition, local events, seasonal factors, traffic flow, historical data, school closures and over 20 other factors of supply and demand in your area. This allows them to develop, not only daily pricing structures, but rate updates within each day part. This results in maximum revenue every hour of the day for your facility!

For more information, please visit www.dynamicrevenueservices.com.

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EPISODE 2 With Jared Williams

Guidelines for Online Tee Time Distribution

Golf Industry Podcast - Matt Welliver      The Golf Industry Podcast - Jared Williams

On this week’s episode, Matt speaks with Managing Director of Golf USA Tee Time Coalition, Jared Williams.

Williams unravels the complicated web of golf software providers, and educates owners, directors and managers on what to look out for when purchasing club management software (tee sheet and golf POS). In this episode, Matt and Jared discuss:

  • The possibility of an open marketplace
  • The inner-workings of golf management software vendors 
  • Benefits and challenges of wanting to purchase a tee sheet and POS system from separate vendors
  • Why staff at pro shops do not capitalize on gathering as much customer information as possible
  • Questions to ask your technology providers to ensure they are adhering to industry guidelines
  • How to determine if your technology vendor adheres to the NGCOA’s guidelines

Williams tackled a pressing subject in our industry, and gave a refreshing and impartial take on the current landscape of tee time distribution. Be sure to leave your comments below and subscribe to our podcast to get notified when new episodes are published.

About Golf USA Tee Time Coalition

The PGA of America and the National Golf Course Owners Association (NGCOA) have joined forces to form Golf USA Tee Time Coalition, which provides education for golf course owners, operators and PGA members and serves as an industry monitor for compliance of third-party online tee time providers.

For more information, please visit www.teetimecoalition.org.

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EPISODE 1 With Jim Koppenhaver

How to Use Your POS To Learn About Your Customers

 Golf Industry Podcast - Matt Welliver Jim K 2 - Golf Industry Podcast - Ep.1: Jim Koppenhaver

On this week’s episode, Matt speaks with President of Pellucid Corp, Jim Koppenhaver.

Koppenhaver speaks the truth about our industry and uses irrefutable data to back his arguments. Rounds are not actually up compared to last year, and it can’t be blamed on weather. In this episode, Matt and Jim discuss:

  • How to use golf management software to attract more millennials to your course
  • How to tie transactions with customer demographics and playing habits
  • What to look out for in a POS provider to bridge the gap between sales data and customer playing habits
  • How to engage your top 100 golfers
  • Introduces the notion of “golf playable hours”
  • Benchmarking your facility’s metrics against a peer group

Koppenhaver was very generous with his insights, and shared a ton of resources that will truly help operators take advantage of data analytics without breaking the bank. Be sure to leave your comments below and subscribe to our podcast to get notified when new episodes are published.

About Pellucid Corp

Pellucid Corp. is the recognized golf industry thought leader for key issue identification, intelligent analysis and actionable insight. They apply a proven approach to every problem.

For more information, please visit www.pellucidcorp.com

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