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Golf Industry Podcast - Ep. 4: Tracy Conner and Chris Hendrick

Increasing Revenue When Rounds Are Flat

Golf Industry Podcast - Matt Welliver      The Golf Industry Podcast - Tracy Conner and Chris Hendrick    The Golf Industry Podcast - Tracy Conner and Chris Hendrick

 

On this week’s episode, Matt speaks with Tracy Conner, Executive Director of the Myrtle Beach Area Golf Course Owners Association, and Chris Hendrick, President of Summit Golf Services.

Conner exposes Myrtle Beach's unique setup and the benefits of cooperating as a local golf market. Hendrick identifies some revenue opportunities that golf courses can pursue, and provides advice on how to leverage point of sale data to increase your average daily rate. In this episode, Matt, Tracy and Chris discuss:

  • How to price tee times every season
  • The results of not discounting tee times for 10 days (spoiler: generated more than $1 million dollars at the market level)
  • How to work with the local golf market to collectively increase revenue
  • Dynamically pricing 3rd party package providers
  • How to set up tee sheet intervals based on utilization rates and demand patterns

The results of working together as a local golf market speak for themselves, and many other individual facilities and markets can learn from this case study. Be sure to leave your comments below and subscribe to our podcast to get notified when new episodes are published.

About Myrtle Beach Area Golf Course Owners Association (MBAGCOA)

MBAGCOA is a service organization formed to advance operational initiatives and the welfare of golf course owners/managers in the Myrtle Beach region from Georgetown, SC to Southport, NC.  With approximately 90 members, the association coordinates policies and programs to standardize the operational aspects of our golf tourism industry while improving the bottom line for the local golf market. 

For more information, please visit www.myrtlebeachgolfpassport.com.

About Summit Golf Services

Summit Golf Services provides tailored golf business consulting services to clients nationwide. From expert guidance on club business planning to strategic, data driven revenue management services, Chris Hendrick guides you through it all. As a PGA Member with over 20 years of operations and multi facility management experience, Chris helps facilities reach their goals by providing personalized attention you need.

For more information please visit www.summitgolfservices.com.

 

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The 19th Hole

Alex Bramos
abramos@chronogolf.ca


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