Golf Course Management Blog

Chronogolf Tour: Road to Orlando Pt.2

SECOND STOP – BRANDON, VERMONT

Week 2 1500x961 - Chronogolf Tour: Road to Orlando Pt.2

Spotlight Partner Course: Neshobe Golf Club

Neshobe Golf Course 2012 1500x630 - Chronogolf Tour: Road to Orlando Pt.2

Neshobe Golf Club has been included in the top 100 of the best public golf values in New England and rated the Number 1 value in Vermont by the New England Golf Guide.  Neshobe provides an enjoyable experience for both expert golfers and those with higher handicaps. Their par-72 Championship course lies amongst woods, farm and pasture land, and rolling hills.  While Neshobe GC affords beautiful mountain views in all directions, it is not a typical “mountain course”, having no severe up- or down-hill lies or blind shots.  Clearly, it is a tribute to our Course Superintendent and his staff that players rave about the conditions, featuring 18 distinctive holes which provide a variety of challenges to all facets of the game.

While the course itself is at the core of the golf experience, they also feature a full-service restaurant. Guests may enjoy food and beverages on our covered porch, which affords views of six of the holes.  Their large dining room can accommodate parties, meetings, weddings, and golf outings for large numbers.

They are equally proud of their full service pro shop featuring the latest apparel and equipment. The Pro Shop staff truly “goes the extra mile” to ensure that their guests have a memorable time and receive prompt attention to their needs. Additionally, their PGA Professional, Rodney Bicknell, offers lessons, club repair and construction, as well as maintaining a driving range open to the public.

Since we’ve partnered with Chronogolf, our booking and reporting processes have improved dramatically over our previous system. It is so nice to work with, and my staff and customers grasped it quickly. Whenever we have a question the support team answers within seconds. It is a great system, and a pleasure to work with

Rodney Bicknell, Director & PGA Professional

Whether you’re interested in family, individual and corporate memberships, all are available, and all are welcome. Benefits of membership include monthly tournaments during the season, Ladies’ and Mens’ nights, and Nine and Dine events among others.

Neshobe has been a proud user of Chronogolf PRO since early 2015.

Spotlight Destination Course: The Golf Club at Equinox

lux3382ag 158040 Manchester Village Golf Resort banner - Chronogolf Tour: Road to Orlando Pt.2

The Golf Club at Equinox provides golfers traveling to the Northeast the best Vermont golf has to offer with a world-class golf course adjacent to the The Equinox Resort & Spa. The famed par-71, 6,423 yard golf course features hilly terrain, nestled in a valley between two mountain ranges, is challenging for golfers of all skill levels. Since 1769, The Equinox has symbolized world-class golf, breathtaking scenery and natural beauty.

Throughout its 238-year history, The Equinox has served as one of America’s most historically significant lodgings. Boasting a legacy that predates America’s independence, the hotel is a bastion of romance, colorful landscapes, and elite accommodations. Since first opening in 1769, The Equinox has hosted national luminaries such as Ulysses S. Grant, Teddy Roosevelt, and Mary Todd Lincoln. It offers an elegant and captivating setting on 1,300 acres between the Green and Taconic mountains within minutes of spectacular shopping, quaint boutiques, art galleries, and antique shops.

NEXT STOP – PLATTSBURGH, NY.

ABOUT ROAD TO ORLANDO

2016 has been a huge year for Chronogolf, thus far. We raised our second round of financing, signed a ton of new courses all over the world, and grew our sales and engineering with rockstar talent. We want to finish the year off strong, and kickstart 2017 in Orlando, FL with a bang.

Over the next 9 weeks, we’ll be travelling down the east coast of the US – kicking things off from our Montreal headquarters with a goal of reaching Orlando by January 25th 2017 – just in time for the PGA Merchandise Show. It will be our first time exhibiting at the show, so we really want to make an experience out of it. Catch us at booth #3005 in the Technology Pavilion.

9 WEEK ITINERARY

START – Montreal, QC

END – Orlando, FL

Be sure to follow us on our #road2orlando for all updates!

Chronogolf Tour: Road to Orlando Pt.1

ROAD TO ORLANDO

Week 1 1530x980 - Chronogolf Tour: Road to Orlando Pt.1

2016 has been a huge year for Chronogolf, thus far. We raised our second round of financing, signed a ton of new courses all over the world, and grew our sales and engineering with rockstar talent. We want to finish the year off strong, and kickstart 2017 in Orlando, FL with a bang.

Over the next 9 weeks, we’ll be travelling down the east coast of the US – kicking things off from our Montreal headquarters with a goal of reaching Orlando by January 24th 2017 – just in time for the PGA Merchandise Show. It will be our first time exhibiting at the show, so we really want to make an experience out of it. Catch us at booth #3005 in the Technology Pavilion.

 

FIRST STOP – MAINE

Spotlight Partner Course: Diadema Golf Club

gallery8 1500x630 - Chronogolf Tour: Road to Orlando Pt.1

An immaculate 9 hole course carved through the woods of Maine, Diadema GC, although not the longest course, requires course management and a careful approach on every hole. The 9 hole layout actually utilizes 10 greens when played as 18 as well as varying tee placements from the very generous tees.

Overall length is 5838 yards from center of back tees, with a USGA rating of 68.9 and a slope of 127 from the back.

Diadema features amenities such as a putting green, a driving range, a training area complete with traps, mounds and green, as well as a club house with a dining area, and a banquet facility that can accommodate up to 160 persons indoor or larger groups at the outdoor garden area.

A pro shop area is also conveniently located within the clubhouse. They have, from the onset, strived to create a family friendly course for beginners as well as a challenging round for the more astute player.

Switching to Chronogolf PRO has made our every day operations so much easier. Getting up and running was a very smooth transition, the support team was personable, helpful, and always a quick phone call away to answer any questions. Our employees were all able to learn the new system very quickly, it’s  incredibly well thought out and user friendly. We’re extremely glad we decided to make the switch, we can’t imagine ever going back to our old system.

Becca Knowles, General Manager

Diadema has been a proud user of Chronogolf PRO since late 2015.

Spotlight Destination Course: The Fox Ridge Golf Club

rutland1 1440x430 - Chronogolf Tour: Road to Orlando Pt.1

Rated as 4 1/2 stars on Golf Digest, New England’s premier championship golf course features a gentle blend of rolling hills, lined with native fescue, babbling brooks, century old stone walls and stone bridges with an island green.

Their links course is situated on over 200 acres of rolling country side in south Auburn, Maine and is designed to take advantage of the natural lay of the land which will demand every shot in your bag. Superbly maintained and stretching a bold 6814 yards, the par 72 Fox Ridge Golf Club is a must play course in New England!

Fox Ridge currently accepts online tee time reservation, but not through Chronogolf PRO…not yet anyway 😉

 

 

NEXT STOP: BRANDON, VT

9 WEEK ITINERARY

Start – Montreal, QC

  • North Anson, ME
  • Brandon, VT
  • Plattsburgh, NY
  • Pittsford, VT
  • South Fallsberg, NY
  • Loch Sheldrake, NY
  • Mount Holly, NJ
  • Terra Alta, WV
  • Roanoke, VA
  • Salisbury, NC
  • TBD, SC
  • TBD, GA

END – Orlando, FL

Be sure to follow us on our #road2orlando for all updates!

Chronogolf Tour: Road to Orlando

ROAD TO ORLANDO

2016 has been a huge year for Chronogolf, thus far. We raised our second round of financing, signed a ton of new courses all over the world, and hired another rockstar developer. We want to finish the year off strong, and kickstart 2017 in Orlando, FL with a bang.

Over the next 9 weeks, we’ll be travelling down the east coast of the US – kicking things off from our Montreal headquarters with a goal of reaching Orlando by January 24th 2017 – just in time for the PGA Merchandise Show. It will be our first time exhibiting at the show, so we really want to make an experience out of it. Catch us at booth #3005 in the Technology Pavilion.

Along the way, we’ll be profiling some of our partner courses, a few destination clubs, and some of the very best restaurants every city has to offer. If you have suggestions for places to check out, feel free to share – we want you to be right there with us.

 

FIRST STOP – MAINE

Road2Orlando-week-1Partner Course: Diadema Golf Club & Restaurant

Destination course: The Fox Ridge Golf Club

Restaurants: Help! Send us your favorite spots 🙂

NINE WEEK ITINERARY

Start – Montreal, QC

  • North Anson, ME
  • Brandon, VT
  • Plattsburgh, NY
  • Pittsford, VT
  • South Fallsberg, NY
  • Loch Sheldrake, NY
  • Mount Holly, NJ
  • Terra Alta, WV
  • Roanoke, VA
  • Salisbury, NC
  • TBD, SC
  • TBD, GA

END – Orlando, FL

Be sure to follow us on our #road2orlando for all updates!

Story : Greensmere Golf Club

greensmere - Story : Greensmere Golf Club

GREENSMERE GOLF CLUB

“Every part of Chronogolf has been an improvement from what our previous system was able to do”

Tyler MacEachern, Director

A premium golf course in the Ottawa Valley

Greensmere Golf Club is a Certified Audubon Cooperative Sanctuary, known for its lush greenery and a course level difficulty that is sought after by adept golfers. Located just outside Ottawa in Carp, Ontario, this golf club is brimming with sportsmanship and an unprecedented level of service for its members and guests alike. Tyler MacEachern, lifetime golfer, advocate of environmental preservation and Director at Greensmere, shares how he increases the profitability of his golf club with Lightspeed and Chronogolf’s cloud-based golf course management system.

Visit the Greensmere Golf Club website

 

Gaining better control of customer service

“Being a busy 36-hole golf facility, taking a high volume of calls while trying to serve customers in the pro shop is a challenge that Lightspeed and Chronogolf addresses head on,” explains Tyler. Before switching systems, there was no efficient way of collecting customer data so his staff would settle for writing down clients’ last names on a piece of paper in order to move on to the next call.

“With the integration of the cloud-based point of sale system, we’re now able to create a customer profile in one click, compile data visit after visit, accurately observe our golfers’ spending habits and just give better service all around,” Tyler confirms.

A sales screen staff love

“Our staff appreciates the sales screen most, simply because the customizable layout lets us add sub-menus, item and category buttons so that we can quickly add an item to a bill,” explains Tyler. If the item isn’t on the custom menu, we can find it instantly with the search function.

Adding value to under-utilized tee-times

Using reports to get a bird’s eye view of under-utilized tee-times, Lightspeed and Chronogolf impact marketing efforts by allowing golf clubs to add value to tee-time booking packages when they want to see more players on the course. Tyler says: “Adding a power cart, a food voucher or creating a 3-day weekend deal makes our efforts sync with real-time occupancy metrics provided by weekly and monthly reports.”

Profitable compared to competition

Compared to Greensmere’s old system, Lightspeed helps Tyler make business decisions with clarity, like when purchasing pro-shop merchandise. “From golf equipment, golf balls and mens and women apparel, we can order precisely what we need at the best time.

When Tyler began looking into cloud-based management systems a few years ago, he realized quickly how Chronogolf and Lightspeed are incredibly affordable compared to other systems he had considered. “We don’t have to worry about our hardware needs and the expensive maintenance of servers and IT support.”

Tyler’s advice for golf clubs yet to implement Lightspeed: “Don’t waste more time and try it now because every part of Lightspeed has been an improvement from what our previous system was able to do.”

Chronogolf raises $1.5 million

CHRONOGOLF RAISES $1.5 MILLION

Today, we are proud to announce that Chronogolf has raised $1.5 million in its second round of financing. This will help the Company further develop its leadership position as an all-in-one golf course management solution and marketplace.

Screen Shot 2016 02 15 at 12.46.32 PM - Chronogolf raises $1.5 millionThe golf industry is changing! Modern golfers are evolving and the role of golf managers has become increasingly complex and stressful. They wear multiple hats, juggling between course operations, pro shop management, food & beverage and now web marketing.

Chronogolf was founded by golf professionals who understand the pains of the industry and who saw an opportunity to help. We developed a cloud-based software solution that organizes and streamlines every aspect of the business, while offering easy tools to market to golfers, on and off the course.

Since launching, Chronogolf has been adopted by more than 200 golf courses spanning over 5 countries. As of January 1st, 2016, 220,000 unique golfers have booked over 2.5 million rounds of golf using our booking engine. On average, a golf course using Chronogolf will increase its occupancy by 10.75% after its first year of using our services. “This is the metric we are the most proud of!” said JD & Guillaume (co-CEOs of Chronogolf) “It is a testament that we are building something very useful in driving operational efficiencies and revenue without the technical or cost hurdles“.

 Every so often, I have to go back to our old system to run a report or look up an account and that’s when I realize how much Chronogolf has improved everything for us — sales are made faster, it’s flexible and dynamic.Tyler MacEachern, Director – Greensmere Golf Club

The financing was lead by iNovia Capital, THCAP, Business Angels QC and BDC Technologies Group. “The company is growing fast and we believe they will emerge as a leader in their space“ said David Nault (iNovia Capital).

Finally, and above all, we would like to thank the lifeblood of our company – our customers – for their loyalty over the years and for pushing us to continuously innovate. We are beyond appreciative of your business and will continue to be there with you as you grow and bring life to the golf industry around the world.


About the author:

JD photo

JD is a passionate golfer, entrepreneur and a sales & marketing expert. He writes to inspire, educate, and inform readers on all things related to how technology is transforming the way golf courses are operating.

The 4 proven strategies to boost sales with your club house POS

SUMMARY

To help you build a winning golf restaurant marketing strategy, we surveyed some of the top restaurants in North America and got them to share their secrets. The landscape of small business marketing has changed, and while restaurants face new challenges, they also have access to new opportunities.

Tip 1: Strong Online Presence (and a Great Search Ranking!)

Google is the new, free restaurant guide for anyone with an internet connection. Today’s customers turn to search engines and online maps when they look for somewhere to eat, or choose a venue for their special event. And don’t get it confused; the golf restaurant is in competition with other urban restaurants out there. Since virtually every person has access to a computer, tablet or smart phone, no business can ignore this marketing revolution.

club house pos

“By not maintaining a web presence, or having a web page that plays poorly with search engines, you might as well be invisible.”

Be informative and interesting – It’s the mandate of every search engine to make the results they deliver be useful to searchers. As such, you can never go wrong by making sure that everyone who visit your website find informative and engaging content.

 

Have a dedicated section of the restaurant on the golf club website. Again, make sure your website is tablet and smartphone compatible!

 

“Also, beautiful pictures of your restaurant floor plan and dishes are the most effective way to drive customers to your place. A nice picture is worth a thousand words.”

Tip 2: Solid Marketing

 

Social Media refers to online based communities through web sites like Twitter, Facebook, Pinterest and LinkedIn, as well as other participatory online communities. Post lots (and regularly). Frequently updating is key to making your social media accounts look alive, which attracts people to follow you. A dead account does you no good, so don’t create social media accounts unless you intend to keep them active.

 

Online reviews are a major part of most restaurants’ digital presence. Gone are the days of relying on professional critics and food guides- now multiple websites enable your customers to rate their experience.

 

Newsletters and promotional emails. The key here is not just getting yourself out there, but delivering up content to people’s inboxes that make them want to engage with you and share. Promotional emails should offer something positive for the reader, maybe discounts, seasonal recipes, contests or information about events being held at your venue.

 

“Leverage the existing clientele of the golf courclub house posse, by customizing tee-time confirmation emails to promote your restaurant and encourage golfers to swing by your restaurant after their game.”

 

Word of mouth is one of the best ways of attracting new customers. Thankfully, as a restaurant you’re an expert at taking an everyday experience like eating and turning it into something more than just an ordinary meal. As a service based business you’re also able to interact directly with your customers and you know how to make sure they have a positive experience worth telling their friends about.

 

Never Forget the Old Fashioned Secrets of Traditional Marketing. Before you throw all your time and budget into Twitter campaigns and website banner ads, take the time to make sure you understand the ways traditional marketing still works so you don’t accidentally limit yourself. Just remember, traditional doesn’t mean antiquated and obsolete. You can still have fresh contemporary design as sharp as anything else without getting rid of paper and in person communication.

 

Tip 3: Deal Sites – Worth the Time?

 

Deal Sites are one of the more controversial options for online marketing. This means websites like Groupon, Daily Deals or Living Social that offer steeply discounted vouchers for your services to geographically targeted audiences. Although these websites will pay you for the privilege of offering your deal, they will do their best to make a profit in the vouchers they sell. As such, there are many reasons to be extremely cautious when using this method to try to generate publicity.

 

Keeping your staff happy – Although deal sites encourage tipping in their instructions, many coupon purchasers may forget this step. If your employees are gratuity dependent, you may end up with unhappy workers.

 

It may not work anyway – There is little evidence deal site based customers turn into regular full price customers. Since new deals are offered every day, this encourages deal seekers to continue to shop around.

 

Timing – Steep discounts (sites like Groupon generally expect at least 50%) can mean you might make as little at 23 cents on the dollar on voucher customers. This might be fine for periods that you would already offer this sort of discount in, but vouchers generally don’t expire and may be used at times when you’d rather have room for full paying customers.

Tip 4: Use an Up to Date Club House POS

Whether you’re a big or small golf restaurant, make sure your business is taking advantage of the latest golf management software and services. Gone are the days of clunky card processing machines or taking orders on scraps of paper. Today’s customer is device savvy and expects you to be too.

 

There are a huge number of club house POS options to choose from, but you want one that best fits in with the special needs of your restaurant. That means a fast, efficient service that’s completely customer friendly. You will also want to look at functions like portability and central tracking on all orders. Ideally, that also means one that works well with your other marketing efforts. Take the time to shop around and discuss features with your club house POS vendor.

 

“Look in priority for a cloud based point of sale system. For at least the same quality of service, it will generally cost you 4 times less than a traditional point of sales system. Also, you will have access to the system and all your metrics from anywhere and with any device.”

Lightspeed Restaurant_02 

MUST HAVE FEATURES:

 

Improves service and works seamlessly with your staff – A good club house POS system improves efficiency by being easy to quickly train on. Remember, no matter the bells and whistles offered, it’s not an improvement unless it makes your employees faster, more informed and better organized.

 

Table side portability, central information – While terminals and interface systems need to be completely portable, the best systems also let a central user track and easily pull reports, giving you limitless control over your operation, as well as letting you manage work flow from a big picture perspective.

 

Flexible hardware options – Rather than multiple vendors for different aspects of your business, a good club house POS system lets you decide how to customize it to your restaurant by letting you avoid the limits of proprietary hardware.

 

Offers an extra touch (or two) – Imagine being able to send receipts directly to customers by email, or maintain customer profiles in a central system, for a more personalized experience. With constant improvement in club house POS services, you get to ask more out of your system.


About the author:

JD photo

JD is a passionate golfer, entrepreneur and a sales & marketing expert. He writes to inspire, educate, and inform readers on all things related to how technology is transforming the way golf courses are operating.

6 questions to ask before buying a good golf POS

chronogolf has a good golf pos

Overview

Your golf POS should do more than just process transactions. It should follow your golfers, whether on-site or online, grow as you grow, build loyalty, increase sales and help bring in new customers. 

There are many golf POS systems on the market. But as a busy golf course owner/manager, sifting through an endless array of options is probably the last thing on your mind. Make things easier by remembering these six questions to ask when shopping for a golf POS.

1. How does a good golf POS manage inventory?

Studies have shown that retailers can lose up to 14% of customers due to products being out-of-stock. This is a direct result of poor performing golf management software.

A good golf POS keeps your shelves well-stocked; it helps you forecast, automate, and consolidate your inventory management.

good golf pos checklist

What to look for:

  • Insight into stock levels
  • Reports on best selling products
  • Automated reminders when you are running low on stock
  • Easy workflow for making purchase orders

2. How does it enhance the customer experience?

Over 70% of today’s top retailers are deploying tablets in their stores to provide sales floor support. A good golf POS helps create an intimate, personalized shopping experience that builds brand loyalty.

What to look for:good golf pos infratructure

  • Support for iPhones and iPADs
  • Upsell features such as suggestions for related products
  • Customer database that tracks past purchases, preferred brands, sizes
  • Features for keeping special notes on customers

3. How does a good golf POS sync with online purchases?

According to the National Retail Federation, 6 out of 7 consumers research products online before buying in a store. The right golf POS helps you build an online store and sell through both on-site and online channels.

What to look for:good golf pos web browser based

  • Synchronization between web and physical stores when it comes to inventory, sales, and order requests
  • Consolidated reports on total sales, sales per physical store, sales from e-commerce
  • Extending your retail presence with custom, branded templates

4. Can it help you create targeted marketing?

Research has shown that fewer than 1 in 10 new prospects will make a purchase, while more than 6 in 10 existing customers will buy again. As a result, today’s leading marketers are no longer sending out generic email blasts – they’re “crafting consumer conversations.” The right golf POS helps you get with the times and send relevant communications tailored to your customers’ preferences.

What to look for:good golf pos target

  • Customer database for capturing name, contact info, preferred method of contact, favorite brands, walk-in or online shopper
  • Integrates with email marketing software, like MailChimp, for emailing customers and tracking click-through rates
  • Features for segmenting your customer database, and tailoring promotions to fit those segments

5. Does your golf POS provide helpful reports?

A good golf POS will show you how well you’re doing, and where you can improve.

What to look for:a good golf pos has reporting

  • Reports that show tee-time utilization rates and revenue contribution per player category
  • Reports that show most profitable products, top-selling products, lowest-selling products, top-performing sales associates, busiest store hours, top brands, and online vs. in-store sales
  • Easy access to information for better decision-making, such as for purchasing and staff scheduling

6. Is training and support part of it?

A good POS vendor helps you figure out if the software fits your needs and if it will help your golf course succeed.

What to look for:

  • Multiple ways to reach the support team, such as over the phone, online tickets, and live chat
    a good golf pos features customer support
  • Local channel partners — specialists who provide on-site consultation, installation and troubleshooting services
  • Variety of training materials, including online help, step-by-step courses, videos, webinars

Does this post pique your interest?
Jump right in, and get a glimpse of how Chronogolf can simplify your golf operations.


About the author:

JD photo

JD is a passionate golfer, entrepreneur and a sales & marketing expert. He writes to inspire, educate, and inform readers on all things related to how technology is transforming the way golf courses are operating.

Top 5: Golf Course Marketing Strategies

Golf Course Marketing 

It can be very difficult at times to grow your client base when you are always targeting the same golfers, you know, the ones who already play at your course. Exposure to a new audience is a crucial part of golf course marketing. Most businesses will try to advertise promotions on third party sites. As great as these sites can be for consumers, they dont necessarily have a healthy database of golfers and these sites can be quite costly to promote on which leaves you with little profit.

At Chronogolf we have been hard at work developing golf management software which allow golf courses to better promote their facility online. Here are our top 5 recommendations.

1. Don’t sell yourself short

A big mistake most companies make when advertising discounts or promotions is that they tend to discount their current product by too much. As a result, they end up hurting their brand. Statistics show that adding a free or discounted service/item to a regular priced purchase goes much further than liquidating a product just to move inventory. Don’t always discount your green fee, instead, add a discounted service or product to your regular green fee rate (free cart, sandwich or even a sleeve of balls).


golf course marketing online

2. Always ask for an email address

golf course marketing with emails

Capturing customer data in your POS is a crucial part to growing your business. Almost every golfer today has an email address and email marketing is your quickest and most efficient way of communicating with them. It is important to build on your existing data base at every possible opportunity as year over year you will lose clients and you want to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up. When taking reservations over the phone, mention to your client that online reservations are the quickest and easiest way to book their tee time.

Ask for an email address, letting them know that a booking confirmation will be sent their way.

3. Stay connected through newsletters

There are a lot of free or cost-effective e-mail tools for golf course marketing out there. At Chronogolf we recommend and integrate with Mailchimp. Upload your list of customers and send them informative and relevant content through a bi-weekly or monthly newsletter. Keep it brief and aim for a click! Newsletters can create a deeper bond with your customers. Share upcoming events, course improvements, golf tips, photos, special promotions. Be reliable, constant and always enable your readers to opt-out easily. You don’t want to spam them!

4. Make sure your website is mobile-friendlymobile golf course marketing

Over 50% of Canadians access the internet through mobile devices such as smartphones and tablets instead of personal computers. You probably already have a website. But is that site mobile responsive? At Chronogolf we use responsive web design aimed at crafting sites to provide an optimal viewing and interaction experience across a wide range of devices (from desktop computer monitors to mobile phones).

 

5. Capture smart actionable data

Are you tracking the utilization rate of your tee-times? Are you tagging each sale to a customer and player category? Are you managing your inventory? Capturing key data points will enable you to better understand your customers and make profitable business decisions. Your point of sale and tee-sheet system should provide you with detailed reports that will enable you to measure and adjust your buying and golf course marketing strategies.

golf course marketing reports

Top