Golf Course Management Blog

The Perfect Thursday at the PGA Orlando Merchandise Show

The 2018 PGA Merchandise Show is coming up next week and we’re sure you have a lot planned for the duration of the exhibition.

Preparations aside, you might be feeling a little bit overwhelmed after the first day so we put together a little itinerary for the perfect Thursday in Orlando.

1. Grab a hangover breakfast before arriving at the Orange County Convention Centre.

If you had a little bit too much fun last night, kickstart your day with a good breakfast. We recommend the B-Line Diner across the street at the Hyatt hotel. Don’t rush your morning, today is about exploring, learning, and most importantly enjoying the experience.

golf conference

2. Walk the floor and take in the atmosphere of the show

We’re willing to bet that Wednesday was a total sensory overload. The PGA Show offers every kind of golf product imaginable and some beyond the imagination. With more than 2 Million square feet of convention floor to walk, there is plenty that you missed on day one so spend some more time taking it all in.

golf conference

Don’t miss the new exhibitor section. Everybody loves the novelty products, they probably won’t be back next year so check them out while you still can!

P17355068 - The Perfect Thursday at the PGA Orlando Merchandise Show

 

3. Stop by for a demo at the Chronogolf booth

Don’t miss a good chance to catch up on all the new technology that is changing the golf industry as we know it. If you operate a golf course and think your technological solutions could use a facelift, stop by to see us at booth #3729 for a demo of our revolutionary club management software.

Schedule an in person demo today!
Get an in depth look into our innovative golf course management software suite

PGA Show 2017 image 2 529x705 copy - The Perfect Thursday at the PGA Orlando Merchandise Show

4. Attend the Golf Operator of the Future seminar

Join us in room W309 for a panel discussion that will unpack new technology and outline strategies for updating golf course operations. We’re excited to welcome a talented foursome of panelists: Jason Wilson (CEO – Gallus Golf), Scott Merchant (Co-Founder – GolfBook), Stuart C. Lindsay (Pellucid Golf), and Matt Welliver (VP of Corporate Development – Chronogolf). Moderator Jim Kloppenhaver will do his best to keep the guys on the fairway, but this conversation is sure to cover all sorts of interesting topics! Space is limited, so reserve your seat now.

golf management seminar

Reserve your seat now!
Learn how your course can benefit from modern technology.

Key topics our panelists will cover are: 

  1. Getting the best insights out of your data

  2. Mobile experience innovation

  3. Best practices with internet tee times and marketing

  4. Benefiting from cloud based club management solutions

Going to miss this years PGA Show? You can still download the companion e-book we wrote for the conference. It covers the seminar and provides real insight into industry marketing trends and technological advances.

the golf operator of the future

Download the white paper

 

5. Network with industry professionals

At such a huge event there are endless opportunities to network with people from all around the golf industry. You never know who you could meet so put yourself out there and shake some hands. We recommend putting together a hit list of people (or kinds of people) you would like to make connections with. 

golf operator conference

6. Swing on over to Topgolf in the evening to hit some balls and enjoy a pint

Orlando is host to one of the hottest new trends in golf, Topgolf! This unique driving range experience is a fun place to blow off some steam at the end of the day. What better place to woo a key contact who could bring your course to the next level!

golf operator conference

Chronogolf to host The Golf Operator of the Future Conference at 2018 PGA Show

futur gm graphic - Chronogolf to host The Golf Operator of the Future Conference at 2018 PGA Show

Montreal, QC: Chronogolf, Pellucid, Edgehill, Gallus Golf and GolfBook are excited to announce the first annual Golf Operator of the Future seminar at this year’s PGA Merchandise Show in Orlando. The #FutureGolfOps seminar will take place Thursday, January 25th at the Orange County Convention Centre in room W309 from 3:30pm to 5:00pm.

The future of golf operations necessitates harnessing state of the art technology. Our panel of industry thought leaders will present strategies and proven tactics to help golf operators stay ahead of the curve. Topics of discussion will include ways technology can support your business today and how the industry will evolve in the future. Key topics to be covered:

1. Getting the best insights out of your data 
2. Mobile experience innovation
3. Best practices with internet tee times and marketing
4. Benefiting from cloud based club management solutions

Pellucid’s Jim Koppenhaver will moderate a panel of thought leaders in their respective areas: Stuart Lindsay of Edgehill Golf Advisors, Jason Wilson with Gallus Golf, Scott Merchant with GolfBook, and Matt Welliver with Chronogolf. The panel is comprised of industry veterans with over 50 years of combined experience in the golf and technology industries.

The seminar is replacing the afternoon “State of the Industry” session held by Pellucid in past years. The conference is already filling up so reserve your spot as soon as possible.

Of the inaugural conference, moderator Jim Koppenhaver stated “We’ll discuss what technology is essential vs. interesting and bring executed examples vs. theory.” 

Matt Welliver, VP of Chronogolf added “With the fast moving pace of technology, I feel educating course operators is paramount for them to ensure their business is setup for success. With so much changing so fast, this can lead to confusion and it is our job as technology leaders to clearly provide a path to get there.”

Click here to register each person who will be in attendance. Registration is limited to the first 80 golf course operators.

Don’t hesitate to contact any of the speakers to learn more:

Jim Koppenhaver – jim@pellucidcorp.com
Stuart Lindsay – edgehillgolf@msn.com 
Matt Welliver – mwelliver@chronogolf.com
Jason Wilson – jason@gallusgolf.com
Scott Merchant – scott@golfbook.com 

About Chronogolf:
Chronogolf provides innovative cloud based software and marketing solutions to golf courses ranging from online booking, electronic tee-sheet, members management, tournaments management, customer loyalty and point of sale solutions for pro shops, snack bars and restaurants. Over 400 golf courses worldwide trust Chronogolf as their club management software provider, to date. Chronogolf is headquartered in Montreal, with offices in San Francisco, Vancouver, Toronto and Paris.

Reserve your seat now!
Learn how your course can benefit from modern technology.

A golf managers guide to the first 90 days on the job

Golf management is no easy task and now that generation X is getting promoted into management level positions you might find yourself operating day-to-day operations, like pro shop inventory and tee sheet management sooner than you think. 

When you become the top-dog at the course you’re going to face many challenges that operators are facing day to day.

  • How will your course reach millennials?

  • How can you reduce costs and improve efficiency?

  • What technological tools are available to improve marketing and course operations?

  • How will you grow revenue while keeping your loyal members happy?

Of course there’s no easy answer to any of these questions but leveraging modern tools and strategies developed by and for the golf industry will make it easier to impress customers and stakeholders alike.

tee sheet management for the first 90 days

1. Get tee sheet management with key performance indicators

Look at key performance indicators to get a real understanding of the value of each tee time you sell. Value often depends on the weekday and time you sell the tee time at. Data provided by your tee sheet and golf POS can tell exactly what times are most valuable. From your POS you can also learn what reservation channels people are using to book tee times and when your course is most and least occupied.

Your tee sheet management software should be able to provide this kind of detailed reporting and will help you make key decisions related to pricing, timing, seasonality, and marketing channels.

Furthermore historical metrics can help determine benchmarks to measure your performance against.

CourseAnalytics - A golf managers guide to the first 90 days on the job

2. Assess your inventory management system

How well is the pro shop managing its inventory? A lot of golf courses sacrifice revenue when they use a poor inventory management system

Your POS is the heart of your pro shop and will be imperative to your success as a golf operator. Ideally, your golf POS should be able to tell you what categories and items perform best, but on top of that a good POS can tell you what employees are selling best.

Improve efficiency by using a POS that integrates directly with your CRM and Teesheet. You can save so much time by implementing a system that seamlessly transfers information about pricing, players, tee-times, and house accounts.

tee sheet managment for inventory

3. Re-evaluate past marketing strategies

What has the course been doing to drive more business and attract new members? If your operation has not moved past traditional advertising strategies (print ads, radio, snail mail) there are a lot of options available, especially through online channels. 

Some modern marketing channels include:

  • Email marketing software with nice templates and click tracking

  • Facebook, Instagram, and Twitter

  • Google Maps

  • Online booking through your golf course’ website

  • Online tee time marketplaces

You can also enhance your print and digital ads by adding promotional codes that are redeemable online, as long as your POS supports this kind of feature.

The importance of social media goes without say. Customers are changing the way they consume information. Forward thinking golf management software has the ability to publish social media posts directly from your software.

4. Implement a loyalty program

What better way to immediately delight your most loyal customers and potentially improve revenue from return visits? Implementing a loyalty program will help you make your most important customers feel appreciated and valued by your course.

tee sheet management for email blasts

If your golf POS has an open API, it should be possible to to integrate a loyalty program, such as Thirdshelf, directly into your system

Schedule an in person demo today!
Get an in depth look into our innovative golf course management software suite

4 club management solutions golf operators tend to overlook

1. Mobile applications

Nowadays it’s pretty standard for golf managers to have online booking services available as part of their club management solution. Of course, not all online booking providers are created equal but in general most courses offer customers and members the opportunity to reserve online. What most courses overlook is the increasing shift towards mobile amongst consumers. Today, 68% percent of all consumers use smart devices, and it’s a safe bet that this ratio is even higher amongst golfers. The paradigm shift towards mobile demands a response from every business, including golf managers who want to leverage technology to maximize profits.

mobile club management solutionSo, how should a proactive golf manager respond to the mobile revolution? It’s time to move past dated, browser based, online booking software and move towards mobile app based online booking. Studies tell us that of the time spent using digital media, 51% is spent on a mobile device and 90% of that time is spent in an app.

mobile club management solution

What we know for sure is that golfers, especially the younger ones, love using apps on their phones. Don’t miss out on the opportunity to impress your phone addicted customers with mobile app booking and check-in. Younger demographics will absolutely love this futuristic functionality and you’ll reduce time spent managing reservations over the phone and in person by implementing a mobile check-in system.

Learn more about how a mobile application can help your course

Pasted image at 2018 01 10 01 41 PM - 4 club management solutions golf operators tend to overlook

Download the white paper

2. A cloud based club management solution

One the most important advances in the management software industry has been the advent of cloud based software. There are so many advantages to applying cloud technology to your club management solution. For one, you don’t necessarily need to buy new hardware, in fact you can access all your information, manage your golf course, and take care transactions from any device with an internet connection. Technology in golf management that uses the cloud makes for an incredibly powerful tool that allows managers to track and manage operations anywhere, anytime, from any device.

cloud connectivity - 4 club management solutions golf operators tend to overlook

Cloud based club management solutions help cut down hardware costs and are much more cost efficient than old clunky software that doesn’t automatically update and becomes obsolete in five years. The best part about a cloud based club management solution is the constant updates with new and improved features. Even better is that often these cloud based club management solutions listen to your voice in choosing what aspects of their service to improve. Don’t allow your golf operation to fall behind the curve or you’ll risk losing younger customers and frustrate your valued members with antiquated technology.

3. Online tee time distribution services

A well known dark horse in the golf industry, some course managers despise online tee time distributors while others swear by them. There’s a ton of debate around the subject but it really boils down to two questions:

  1. Am I getting the right amount of exposure?
  2. Am I getting a fair deal?

Often golf managers feel boxed in by a handful of golf industry giants. They attract a lot of golf operators by promising a wide net of exposure and a boost in reservations, and then lock them into exploitative long contracts that take away a huge chunk of the tee sheet and discount your precious tee times by up to 100%. The best option is to find a golf management solution that features a mutual exchange model whereby you receive some kind of benefit or feature for every tee time you give up.

marketplace club management solution

4. Feature rich tools

It’s one thing to have tee sheet software that takes online bookings, but not all tee sheet software solutions are created equal. The most advanced tee sheets on the market are user friendly and feature rich with tools like detailed reporting, analytics, and radar that detects when credit cards and member accounts are expiring.

reporting club management solution

On top of all the built-in features, advanced tee sheets have an “open API” meaning that other best of breed software can be integrated directly into the software. Imagine if you could combine the data in your CRM with power of Mailchimp email marketing or Thirdshelf’s customer loyalty system? Making use of these integrations can take your marketing to the next level, meaning a filled tee sheet and more revenue.integrated club management solution

Schedule an in person demo today!
Get an in depth look into our innovative golf course management software suite

Chronogolf to attend the 2018 PGA Golf Expo after record breaking year

record breaking year for golf operators

MONTREAL, QC: Last week, at its year end celebration, Chronogolf announced a record breaking sales year after passing several major milestones in 2017. The company has managed to sign over 100 customers in the past six months, surpassing 400 golf courses worldwide. Chronogolf is now well established in the United States, serving customers across 28 states. The company also recently moved into the Irish and Italian markets and has facilitated over 11 million golf reservations worldwide.

This year the company has grown internally as well. While adding 8 members to its team, Chronogolf opened new offices in Canada, Italy, and the United States. Of the success 2017 brought to the company, Co-Founder and Executive Director JD St-Martin said, “as we reflect on this year, we want to thank our awesome customers for entrusting us ­– they are our best ambassadors”. Chronogolf looks forward to nurturing these new relationships while fostering continual growth as it moves forward into the new year.

Chronogolf is expecting to start off 2018 with a big splash, and will exhibit its cloud based golf management software this year at the 2018 PGA Merchandise Show in Orlando, Florida from January 23rd to 26th. Aside from highlighting several major additions to its cloud based ecosystem, the company will also host the inaugural #FutureGM conference where several guest speakers will discuss modern golf management strategies. Chronogolf looks forward to meeting with golf operators and will be giving live demonstrations of its software over the course of the buying show. The company invites any interested golf operators to book a demo online and visit booth #3729 to get a personalized in-depth view of the software.

About Chronogolf:

Chronogolf provides innovative cloud based software and marketing solutions to golf courses ranging from online booking, electronic tee-sheet, members management, tournaments management, customer loyalty and point of sale solutions for pro shops, snack bars and restaurants. Over 400 golf courses trust Chronogolf as their software provider across the world. Chronogolf is headquartered in Montreal, with offices in San-Francisco, Vancouver, Toronto, Milan and Paris.

Schedule an in person demo today!
Get an in depth look into our innovative golf course management software suite

The Secret to Saving Time During the Golf Industry Buying Season

The season is over and you’ve had chance to catch up with your year end review going forward, now the time is coming to put in your purchase orders, peruse a golf industry catalog, and begin stocking up the pro shop for next year. Perhaps you will attend a buying show and meet with vendors in person, or maybe you will make purchase orders online or with your account manager. In any case, you are probably dreading going through the time consuming process of ordering, inputting, and stocking your inventory. If done inefficiently, this part of golf management can take months! Fortunately, Chronogolf is here to help with some advice on cloud based inventory management systems.

  • Import items from any golf industry catalog imaginable

New POS systems offer the ability to import items using vendor catalogs procured and organized by companies like us. At Chronogolf, we make thousands of golf industry catalogs available from major brands and vendors such as Acushnet, Titleist, and Nike. Don’t think we have your golf industry catalog on file? No sweat! We will happily add any catalog you send to us.golf industry catalog display

  • Spend less time with manual input

Probably the worst part about the off season is the time spent doing tedious activities like counting stock and comparing expected versus actual counts. Not to mention all the time consuming manual data entry.

Modern inventory management systems make it possible to save hours of time and energy with our golf industry catalog import feature. All you have to do is create your purchase order and the cloud based system will handle everything else for you. These systems typically offer automatic entry of shipping, receiving, stocking, and pricing information when you enter a purchase order.

golf industry catalog ipad

  • 100% accurate reporting

When taking care of your inventory, precision is the most important part. Reporting inaccuracies will cause a major headache if any information is entered incorrectly. Using a POS system that is equipped with a catalog importing feature is one the best ways to reduce the chance of making an error. 

Chronogolf is integrated with every possible vendor catalogue a golf course manager could need, meaning that users of our software rest assured that their inventory reports are 100% accurate. To save a lot of headache and time, make sure your inventory management software can track live inventory reporting in real time.golf industry catalog reporting

  • Keep all information in the same place

Disorganized golf managers often scatter information between inconvenient and unrelated places. It’s inefficient to search for inventory records in one filing cabinet, while sorting through your purchase orders in that messy PO binder somewhere else.  

Disorganized inventory management wastes time and can lead to more opportunities to make silly errors. Using a modern inventory management system really gives you the chance to save your time for actual analysis and allows you the opportunity to see the important data in an organized and user friendly way.  

Schedule an in person demo today!
Get an in depth look into our innovative golf course management software suite

6 ways your golf course will benefit from a cloud based golf POS

Cloud technology is nothing new — by now it’s even become somewhat of a cliché to reference The Cloud when referring to a cloud based golf pos. That doesn’t mean, however, that everybody understands what it means and what the benefits are. We’re here to help!

Cloud-based means that a program or app, and its data, is accessed and stored on the internet via cloud computing. In simpler terms, your system lives online versus on your computer server or hard drive.

Cloud technology has affected every aspect of the golf industry, from online booking to pro shop management and every thing in between. Most advanced point of sale systems are now online and functioning at a much higher level (doing much more for the businesses that rely on these systems) than their predecessors. Here are six ways golf courses benefit from a system that’s based in the cloud:

1. Cuts infrastructure and updating costs

While most technology traditionally came with a slew of costs in addition to the system in question, for example IT help and software updates, this concept is null and void when it comes to cloud-based systems. No more investing in costly IT specialists or hardware. Cloud-based software is on the internet and can therefore be accessed from anywhere with an internet connection regardless of the system on which you operate. What’s more, anytime there’s a software update to be made, the update takes place automatically, without requiring the user to do anything except open the app.

Cloud-based technology limits your need for IT

2. Allows for quick changes

Think about the food and beverage side of the golf industry, your restaurant menu can fluctuate on a nightly basis based on what you have in stock or what your chef wants to make. On a cloud based golf POS, these changes are extremely simple to make from anywhere, meaning you can present the latest and greatest to your guests within minutes.

 

3. A cloud based golf pos will grow with your business

Whether you’re organizing new purchase order for your pro shop or trying out a snack bar on the 14th hole, as your business grows and evolves into something new, a cloud-based system will accommodate your needs. Adding a new register is simple, adding a new location to your system takes seconds and adding (or removing) a user is no problem at all. You’re not restricted to the package you initially signed up for with a cloud based golf POS.

Background - 6 ways your golf course will benefit from a cloud based golf POS 

4. You can take it wherever you go

Being internet-based also means that cloud systems are mobile – they go anywhere your iPad goes. For cloud-based point of sale users, this means anytime you leave the grounds and need access to your system, it’s there. Want to look at your daily sales from home — or the parking lot outside the club house? No problem. Going to a trade show and want your inventory to come along with you? That’s what it’s there for. A cloud-based system is a mobile system that lets you run your business your way.

IMG 0083 - 6 ways your golf course will benefit from a cloud based golf POS

5. Simpler integration with other systems

Your point of sale doesn’t operate in a vacuum. In many cases, you may need to add features available through other apps, which means integrating them into your cloud based golf POS. This integration of multiple systems in one is much simpler when the apps in question are cloud-based. Basically, your system can do much, much more for you — and the possibilities are endless! — than one that isn’t.

6. Protection from hardware malfunctions

This may seem obvious based on point number 1, but should be said anyway. You are free from dependency on your hardware. If your laptop, iPad or iPhone dies, your data is remains unaffected. All of the business data, such as customers, employees, inventory and sales data, is kept safe online in case your hardware crashes and burns. You may need to invest in a new tablet, but that’s a far cry from losing precious numbers or access to your business.

Schedule an in person demo today!
Get an in depth look into our innovative golf course management software suite

This post was written in french. See the english version here.
Le Guide Ultime: Revue de Fin de Saison Pour les Clubs de Golfs

Le Guide Ultime: Revue de Fin de Saison Pour les Clubs de Golfs

La saison est terminée, les voiturettes sont rangées et les casiers sont vides. Il est temps de faire un premier bilan et d’envisager de nouvelles stratégies pour l’année prochaine.

Téléchargez notre guide gratuit pour mesurer les performances de votre terrain de golf en fin de saison

Mais avant de se projeter vers l’avenir, il est toujours bon de regarder la saison qui vient de s’écouler. C’est le bon moment pour passer en revue les performances de l’année, de comprendre ce qui s’est bien passé, mais également ce qui pourrait être amélioré.

Obtenir une vue d’ensemble grâce aux indicateurs clés de performance et aux taux d’occupation.

Il est très important pour tout gestionnaire de club de golf de comprendre comment et quand le terrain de golf est utilisé. Ces types d’indicateurs influencent les décisions en matière de tarification, d’heures d’ouverture et de fermeture, de besoins en personnel et de performance globale du club d’une année sur l’autre.

Quelle a été la performance de la boutique et du restaurant?

À la fin de l’année, les directeurs de golfs font doivent faire un point sur comment s’est déroulé leur activité au restaurant à la boutique. La plupart du temps, les rapports clés pour faire cette analyse sont disponible à partir du système de point de vente utilisé par le club.

Les gestionnaires qui utilisent un bon système de point de vente peuvent en apprendre beaucoup sur les performances annuelles de leur club et avoir un meilleur niveau de détail dans leur analyse:

  • Ventes d’employés
  • Rotation des stocks
  • Menu et vente d’articles
  • Niveaux de stock annuels

Téléchargez notre guide gratuit pour mesurer les performances de votre terrain de golf en fin de saison

Est-ce que les initiatives marketing de la saison ont été efficaces?

Beaucoup de gestionnaires hésitent encore à s’engager dans des activités de marketing parce qu’ils ne croient pas que cela va produire de retour sur investissement (ROI). Cependant, les gestionnaires de terrains de golf qui s’engagent dans des activités de marketing de façon régulière, qui ciblent bien leur audience et mesure la performance de ces dernières arrivent à surperformer.

Quel est l’état de votre base de données client et qu’est-ce qu’elle peut vous apprendre ?

Il est important de comprendre qui sont vos golfeurs et la fin de saison est souvent le bon moment pour observer les changements qu’il y a pu avoir dans votre base de données client. L’utilisation d’un bon logiciel de gestion des relations client (CRM) vous aidera à suivre ces changements.

Voici certains éléments clés qui peuvent être analysés : les changements démographiques, la fidélité des clients et se comparer avec les clubs semblables dans votre région.

Besoin de plus d’aide pour votre contrôle de fin d’année ?
Téléchargez notre guide gratuit pour mesurer les performances de votre terrain de golf en fin de saison.

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