Golf management is no easy task and now that generation X is getting promoted into management level positions you might find yourself operating day-to-day operations, like pro shop inventory and tee sheet management sooner than you think.
When you become the top-dog at the course you’re going to face many challenges that operators are facing day to day.
How will your course reach millennials?
How can you reduce costs and improve efficiency?
What technological tools are available to improve marketing and course operations?
How will you grow revenue while keeping your loyal members happy?
Of course there’s no easy answer to any of these questions but leveraging modern tools and strategies developed by and for the golf industry will make it easier to impress customers and stakeholders alike.
1. Get tee sheet management with key performance indicators
Look at key performance indicators to get a real understanding of the value of each tee time you sell. Value often depends on the weekday and time you sell the tee time at. Data provided by your tee sheet and golf POS can tell exactly what times are most valuable. From your POS you can also learn what reservation channels people are using to book tee times and when your course is most and least occupied.
Your tee sheet management software should be able to provide this kind of detailed reporting and will help you make key decisions related to pricing, timing, seasonality, and marketing channels.
Furthermore historical metrics can help determine benchmarks to measure your performance against.
2. Assess your inventory management system
How well is the pro shop managing its inventory? A lot of golf courses sacrifice revenue when they use a poor inventory management system.
Your POS is the heart of your pro shop and will be imperative to your success as a golf operator. Ideally, your golf POS should be able to tell you what categories and items perform best, but on top of that a good POS can tell you what employees are selling best.
Improve efficiency by using a POS that integrates directly with your CRM and Teesheet. You can save so much time by implementing a system that seamlessly transfers information about pricing, players, tee-times, and house accounts.
3. Re-evaluate past marketing strategies
What has the course been doing to drive more business and attract new members? If your operation has not moved past traditional advertising strategies (print ads, radio, snail mail) there are a lot of options available, especially through online channels.
Some modern marketing channels include:
Email marketing software with nice templates and click tracking
Facebook, Instagram, and Twitter
Online booking through your golf course’ website
Online tee time marketplaces
You can also enhance your print and digital ads by adding promotional codes that are redeemable online, as long as your POS supports this kind of feature.
4. Implement a loyalty program
What better way to immediately delight your most loyal customers and potentially improve revenue from return visits? Implementing a loyalty program will help you make your most important customers feel appreciated and valued by your course.
If your golf POS has an open API, it should be possible to to integrate a loyalty program, such as Thirdshelf, directly into your system.
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